Dear Sauna Collective Shareholders,
Defining a Sauna Collective Shareholder
For those new to the Sauna Collective Shareholder letter, let me start by defining what I mean by a "Sauna Collective Shareholder." An "SC Shareholder" is anyone who has supported us—whether by using the sauna, bringing a friend, purchasing a gift card, writing to the local board, liking or sharing our posts on social media, or simply wishing us well in words, thoughts, or deeds.
When you spend your money to use the sauna or take the time to share your experience, you are, in essence, investing physically and energetically in Sauna Collective. In our busy world, it’s rare to find something to genuinely support, where the positive impact is visible—not just for individuals but also for families, workplaces, local communities, and the wider Auckland region. Without your investment as an SC Shareholder, I couldn’t continue my mission of helping Aucklanders feel mentally, emotionally, and physically better.
It Doesn’t Have to Be "Either/Or"
Your investment means the world to me, as it allows me to pursue this community-focused, mission-driven business while also supporting my family. In a time when businesses face immense challenges, I’m deeply grateful that Sauna Collective serves as both a vehicle for positive change and a way to provide for my loved ones.
Life has taught me that our choices don’t have to be "this or that." They can be "this and that." So when I say I’m grateful, know that I mean it wholeheartedly.
Unwavering Belief: The Secret to Progress
2024 was quite the year. The early months were marked by operational uncertainties, particularly around our locations and obstacles from local boards. However, through persistence, your continued support, and an unwavering belief that every challenge could be solved, we emerged stronger.
We now operate confidently:
Monday evenings in Takapuna
Tuesday in Milford
Thursday to Sunday at Orewa Beach
This stability allows us to think ahead, opening the door to the next SC Sauna Station. For a new venture like ours, this progress feels incredibly rewarding.
What I Learned About Aucklanders in 2024
This year, I discovered that Auckland is filled with kind, helpful, and inspiring people of all ages, genders, and cultural backgrounds. Despite the occasional negativity from a small minority, my daily interactions at the sauna remind me how much goodness and curiosity exist in our community. From the individuals who visit us to the business owners who host us, you’ve all inspired me with your support and positivity.
Community, I’ve realized, is one of the best insurance policies for a happy and healthy life.
2025: What's Next? A Bigger, Better Sauna
The next stage of growth for the Sauna Collective begins with the construction of our second sauna trailer. This one will feature a single, large room accommodating up to 20 people, powered by a custom wood-fired furnace. This upgrade will enable us to expand to three new locations and host even more collaborative events.
If you have a vision for an event or partnership aligned with Sauna Collective’s mission helping as many Aucklanders as possible to Feeeel Gooood, let’s chat—I’d love to hear your ideas!
The Feel-Good Menu for 2025
This year, we’re expanding our offerings to make wellness more accessible and diverse:
Parents and Kids Sessions: While you enjoy the sauna, your kids will engage in 90 minutes of fun, games, and creativity, ensuring everyone leaves with their "cup" full.
Yoga and Sauna Sessions: These monthly sessions have been a hit, and we’re aiming to make them fortnightly or even offer morning and evening options.
Breathwork and Sauna Sessions: A 20-minute breathwork session followed by a 40- or 75-minute sauna. Imagine 52 of these sessions in a year—what a win for your well-being!
Small Group Mindset and Sauna Collabs: These sessions will explore weekly themes, offering personal development opportunities and connection, especially for small business owners and solopreneurs.
Singles Evenings: A unique opportunity to connect with like-minded people. Who knows? Maybe we’ll hear of couples saying, "We met at the sauna!"
If any of these ideas resonate with you or spark a new one, let’s collaborate to make 2025 even more vibrant.
Wrapping Up
None of this would be possible without the continued support and belief of my number one... My Queen Marjolein... It's never easy balancing family & mission especially with a new born and she has gone to a new level of super womaness. I knew from day one i hit the jack pot of life with her and everything else is simply a bonus.
Thank you for being part of the Sauna Collective as a shareholder in every sense of the word. I’m excited to continue this journey with you as we work and play together to bring the warmth and wellness of wood-fired saunas to as many Aucklanders as possible.
We’ll kick off the year with special sauna sessions on January 18th and 19th before returning to normal operations at all locations on February 1st.
See you soon, Cam
PS a little, very simple youtube video of 2024
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